Guide Overview | Brand Peel Docs

Practical workflows for getting durable value out of Brand Peel across new setups and established brands.

A practical Brand Peel workflow

Start with Brand Creator. Talk about product, audience, the problem you solve, what makes you different, and how you want to sound.
Shape docs and theme. Read what it drafts, edit directly, flip between message versions to test alternatives.
Prototype early. Sandbox works even before docs are final, it'll use whatever context you have so far.
Finish setup. Accept all three docs, then hit Finish Setup. That marks the project complete locally and unlocks the Resource Generator. It doesn't publish anything publicly.
Refine and generate. Tweak the theme in Design Editor, then generate finished images.
Export and back up. Make a portable snapshot and, separately, back up the live data folder. Habit worth building.

Getting the best AI results

The chat shapes your docs and theme. Vague in, vague out, the more specific you are, the better it gets.

Be specific about your audience

Not "I sell software." More like:

"I sell project management software to small creative agencies who are frustrated with overly complex tools."

Those details change tone, messaging and visual direction more than you'd expect.

Describe the feeling alongside the features

Brands are felt before they're understood. Tell it how you want people to feel:

"Approachable but quietly confident, like a trusted colleague, not a corporate vendor."

Use visual references deliberately

Drop images into chat:

Mood boards with palettes you actually like
Competitor logos you want to stand apart from
Screenshots of apps or sites whose style you admire

The AI can read them and weave them into the visual identity. They're saved locally and sent with that request, so only attach what you're comfortable having processed.

Iterate with versioning

If a response is close but not quite, hit regenerate and flip between versions without losing your place. Handy for:

Hunting for the right tagline
Testing different positioning angles
Trying visual directions before you commit

Prototyping in Design Sandbox

Sandbox takes your current brand context and turns it into clickable prototypes. Six targets right now:

shadcn-style websites
React Email layouts
React PDF documents
React Native mobile screens
Ink terminal interfaces
React Three Fiber 3D scenes

Pick a target, then category, preset and modules. Start concrete: "create a launch email for existing trial users" works better than "make something cool." The app merges that ask with your project's theme and docs.

After the first result, click an element in the preview and ask for a focused revision. Each generation or revision costs one chat credit or Pro quota unit. Editing the artifact directly? Free.

Sandbox chats and artifacts live inside the local project. They aren't in the portable export yet, so back up the data directory if you want them safe elsewhere.

Organizing your projects

Once you've made a few brands, History gets messy fast. Small habits help:

Name clearly at creation ("Acme Corp, Q3 Rebrand" beats "Untitled")
Delete dead drafts you know you won't revisit
Export before big changes so you have a snapshot to return to
Batch-select to clean up old experiments in one go

Using the Design Editor effectively

Start from a preset

Unsure where to begin? Grab a built-in preset that feels close, then adjust. Way faster than starting from zero.

Test both modes early

Flip between light and dark as you edit. A color that sings in light mode can muddle in dark.

Trust the contrast checker

If it flags contrast, believe it. Hit Fix Contrast or nudge lightness until the warning clears. Your future self will thank you.

Export early and often

Copy CSS as soon as you like the theme. Paste it into a real project or send it to a teammate. Context catches problems previews hide.

Generating useful images

Match the model to the task

Nano Banana for quick drafts and social
Imagen 4 Ultra for detailed illustrations and product visuals
Nano Banana Pro when you need max fidelity

Write prompts that include brand context

The Resource Generator doesn't auto-pull your brand, so spell it out:

"A minimalist app icon for a meditation brand, soft sage green tones, rounded shapes, calming and modern"

Reuse what works

Good prompt? Save it. Small tweaks on a winning prompt beat rewriting from scratch for a series.

Understanding AI usage

AI actions spend Free credits or Pro quotas: Brand Creator messages, separate doc and theme generations, logo-direction requests, Sandbox generations/revisions, and Resource Generator images.

Local work is free: editing saved docs, manual theme tweaks, History housekeeping, poking at a Sandbox artifact without a revision, exporting. No spend.

Image costs shift by model and resolution, check Credits and Usage before a bulk batch so you know if you're pulling from Chat, Standard or Best Quality.

Exporting and keeping your work safe

Two ways to get at your work:

Export inside the project workspace, creates a new snapshot folder you choose. Docs as Markdown, theme as CSS and JSON, kept logos as PNGs.
Export Data in the sidebar, just opens the live local data directory. Confusing label, I know. It doesn't duplicate, it reveals. Use Open Location or copy the path to back up the full workspace including chats and Sandbox data.

Safer backups:

Export the project before a major revision or handoff
Back up the data directory before OS updates or hardware swaps
Keep backups in a synced folder or external drive if your policy allows
Remember: later edits don't auto-update old exports

Next steps

Introduction, core concepts and local/cloud boundary
First Steps, your first brand, step by step
Credits and Usage, what actually costs
Export and Migration, back up or move workspaces