Brand PeelBrand Peel (Beta)
New Public beta · Windows, macOS and Linux

Build a launch-ready brand, straight from your desktop

Brand Peel is a local-first AI brand strategist for your desktop. Talk through positioning, test palettes, prototype on-brand interfaces, and export shippable Tailwind v4 tokens and Markdown brand books.
Download Brand PeelSee how it works
  • Files stay on your machine
  • 5 free starter credits
  • No credit card

01 The problem

The brand kit, without the tab pile.

I once had four tabs open just to pick a palette, Docs for copy, a picker for colors, ChatGPT for taglines, Figma to see if it worked. Brand Peel puts strategy, colors and code variables in one desktop app instead.

Left: brand work spread across a Google Doc, palette sites, a chat assistant, and Figma. Right: the same work inside Brand Peel.

docs.google.com/document/d/1aS2k92h_brand_strategy_chaos
FileEditViewInsertFormat
Untitled Brand strategy (Copy) (Copy 2)
MISSION STATEMENT

We want to help founders build brands without hiring an agency. AI asks questions, spits out guidelines, exports colors for code. Something like that? (too long, cut to one sentence)

BRAND TONALITY / VOICE

Innovative. Modern. Disruptive. AI-powered. (this could be any startup, rewrite)

COLOR PALETTE IDEAS

Primary: #0070f3 (or maybe #111? #ff0055?)
Secondary: #f5a623 (does this contrast well?)
Accent: #00dfd8 (need to check WCAG compliance, seems light)

Stuck on Page 1
Agency Quote

"$12,500 and 4 weeks delivery. Minimum scope."

Contrast Issue

Is the primary text legible on yellow? Need a checker.

Developer Handoff

Manually copying colors into Tailwind config files. Typo risk.

Workflow Duration: 14 Days
0 code assets exported
Brand Peel
Export Setup Complete

Visual Identity

Generated Theme

Primary Colors

Primary

Primary Foreground

Secondary Colors

Secondary

Secondary Foreground

Accent Colors

Accent

Accent Foreground

Typography

Public Sans, geometric; JetBrains Mono for tokens

✓ Acceptedvisual.md
Workflow Duration: 45 Minutes
Assets ready to ship
Scattered tools (days)Drag to compareOne app (under an hour)

02 How it feels

Guided conversation builds your brand

You don't stare at a blank brief. Talk through what you're building, who it's for, and why it matters. The app drafts strategy, pulls palettes, and shapes tokens as you go.

03 Local-first

Your project files stay on your machine.

Everything you make, projects, chat history, themes, logos, Sandbox sessions, generated files, lives locally. When you ask for AI help, only the prompt and needed context leave over an encrypted connection. We don't train on your content. Ever.
brand-peel-privacy.architecture
traditional-saas.flow
Data leaves device

Your device

Files and prompts leave your machine

Upload

Vendor server

Your data lives on their disks

Logs kept

Third-party AI

Prompts can be logged or used for training

  • Brand files, tokens, and assets sit on someone else's servers.
  • Vendor staff can reach your files; session logs often stick around.
brand-peel.local-first
On your machine

Your machine

The app and config stay local

Local save

Local disk

JSON and project files

Encrypted call

AI API

Cloud processing with operational records

  • Project documents, design tokens, and generated files stay on your drive.
  • AI content is processed in the cloud and is not used for training.

04 What's inside

From idea to production code

No PDF graveyard. You get Markdown, tokens and assets in formats your repo actually eats.

  • AI brand strategist

    Talk like you would to a collaborator. It drafts positioning and voice you can push back on and lock in.

  • Live Markdown docs

    Your brand book compiles as you chat. Clean Markdown, ready to paste into your README or codebase.

  • Reviewable revisions

    Compare versions side by side, preview pending AI edits, accept in chunks or roll back. I hated all-or-nothing rewrites, so this is granular.

  • Developer ready theme

    Your palette becomes Tailwind v4 CSS variables plus structured JSON. Paste it and it just works.

  • One-click design tokens

    Copy colors as OKLCH, HSL, RGB or hex in one click. No eyedropper hunt, no manual typos.

  • Custom logo directions

    One request, four logo concepts with palettes and rationale. Render the directions you like as proper square logos.

  • Design Sandbox

    Turn brand context into live websites, emails, PDFs, app screens, terminal UIs or 3D scenes. Preview, tweak, export the source.

  • Visual asset generator

    Standalone visuals and mockups in any ratio up to 4K. Nano Banana for quick drafts, Imagen when you want it polished.

  • Focused workspace

    Strategy, voice, palettes, logos, prototypes and exports, one desktop window. No more hunting through Drive folders.

Brand Peel · Resource Generator
Strategist
brand-peel
PromptDesktop brand studio for solo founders. Calm, dev-friendly, private.
Attributes
CalmDev-firstPrivateSignal yellow
Brand Moodboard
Strategic Positioning

Prioritize sharp geometric form factors that read clearly at 16x16 tool dock resolutions, using high-contrast yellow to draw focus in a quiet user interface.

Four directions from one prompt
01 · peel

Geometric mark

Tight arcs that still read at 16px in a tool dock.

02 · bp
bp .

Wordmark

BP monogram that works in a terminal banner too.

03 · signal

Emblem

Solid app-icon shape with one yellow accent.

04 · pith

Abstract

Bar pattern pulled from charts and CLI output.

Four logo directionssignal yellow, quiet UI

05 Workflow

Three steps, one app

The usual branding slog, minus the tab soup.
    Discovery chat
    01

    Discovery chat

    Describe what you're building, who it's for, and how it should feel. The strategist remembers, so you don't repeat yourself.
    Strategy and visuals
    02

    Strategy and visuals

    You get draft mission, values and visual directions. Push back, tweak colors, keep what feels honest.
    Export and build
    03

    Export and build

    Grab Markdown, theme tokens and logos. Sandbox source too, if you prototyped. Drop it straight into your codebase.
Brand Peel
Finish Setup

Brand Identity

Mission, positioning, and audience show up here after you describe the product.

    Review and accept
    What the app looks like in use

    06 Pricing

    Simple pricing

    Try it free: eligible accounts and devices get 5 starter credits, no card required. Need more room? Pro adds monthly allowances.
    Free trial
    5 one-time credits to explore the core workflow on eligible accounts and devices without requiring a credit card.
    Free
    • 5 starter credits, granted once per eligible account and device
    • 1 credit per chat, Sandbox, or logo-direction request
    • Standard Quality images use 1-2 credits
    • Best Quality images use 3 credits at any supported resolution
    • No watermarks
    • Unlimited projects
    • Community support
    Download App
    Pro
    For founders juggling multiple projects who want recurring AI room to iterate.
    $19
    /month
    • Unlimited projects
    • Billed monthly through Polar
    • 500 chat and Sandbox units per billing cycle
    • 48 weighted Standard Quality image units per billing cycle
    • 24 Best Quality image units per billing cycle
    • Quotas reset on your Polar renewal date
    • No watermarks
    • Priority support
    • Commercial license
    Download App to Upgrade
    • No card needed for the trial
    • Your files stay local on every plan
    • No API keys to manage

    07 Real output

    Design output you can ship

    Real output, type scales you can install, tokens you can import, and logos you can keep. Code-friendly assets ready for production use.
    Brand Peel · Design Editor
    Brand directions
    Strategy overview

    Runs on your machine: scan repos, flag leaks, and check container configs before deploy.

    Core guidelines
    • Static analysis that keeps source local
    • Signed JSON reports you can drop into CI
    • Container image checks before push
    Design principles
    • Clarity over cleverness
    • Function first, decoration second
    • Accessible by default
    Guidelines update as you work.
    Scylla Security
    Logo Lockup

    Scylla Security

    Scan repos locally before you deploy.

    Type Specimen Aa

    AaBbCcDdEe 0123

    The quick brown fox jumps over the lazy dog.

    Regular weight body copy for long-form content. Set in a comfortable measure for readability.

    HeadCourier New
    Bodysystem-ui
    Design Tokens Contrast checked
    #047857AA Pass
    #0e7490AA Pass
    #f4f7fbAAA Pass
    #10b981AAA Pass
    #06b6d4AAA Pass
    #070a13AAA Pass
    Product UI Preview

    Welcome to Scylla Security

    Workspace ready.

    Active Users1,284+12.5%
    Projects47+3
    Uptime99.9%30 days

    08 Why it exists

    For builders

    Founders and developers who want a brand they can drop straight into a codebase.
    I might be biased, but Brand Peel's own branding was built with Brand Peel. If you like what you see here, you'll probably like the app too.
    Jonas Fröller

    Jonas Fröller

    Founder and CEO of Brand Peel

    FAQ

    Frequently asked questions

    The stuff people actually ask before installing, how it works, where files live, what credits do.

    Still wondering about something?

    The docs go deeper, or ask the founder directly.

    Read the docsContact

    Download and start talking

    Open the app and talk about what you're making.
    The brand takes shape as you explain it. It feels more natural than filling out a form.
    Download Brand Peel