Brand PeelBrand Peel (Beta)

Brand strategy for founders who ship

Brand Peel is a local-first desktop app built by Jonas Fröller (MerginIT e.U., Leonding, Austria) for founders who ship. We built it because we were tired of choosing between cheap logo makers and pricey agency retainers.
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Branding without agency fees

Good branding helps people understand what you are building. It should not cost five figures to get started or leave you with a PDF you cannot use.

    What we are building

    A brand strategist on your desktop. Talk through your positioning, and it turns the conversation into live docs and tokens your codebase can use.

    Who it is for

    Solo founders and small teams who'd rather ship than brief a studio. You build the product, you should be able to shape the brand too.

    How we work

    Privacy first, for real. We dogfood the app, keep everything on your drive, and only call cloud AI when you hit generate.

Branding without [agency fees]{.text-primary}

Why we built it

Logo generators give you generic icons. Agencies hand you beautiful decks. We wanted the middle: a brand you can put straight into a repo.
  • Built for indie hackers
    Bootstrapped budgets, tight timelines, no in-house designer. That's the default we designed for.
  • One workflow
    Strategy, visuals and code variables in one window, not four tabs you keep losing.
  • Desktop native
    Your brand files stay with you. AI runs only when you ask it to, over encrypted calls.
  • Sane defaults
    Palettes and type pairings that look considered, not like a free template. You start from tasteful, then tweak.
  • Developer first
    JSON tokens and Tailwind config live next to the Markdown brand book. Devs don't have to guess hex values from a PDF.
  • Built to last
    Neutralino shell, Vue 3, local JSON storage. Boring, stable tech on purpose, so the app doesn't vanish.

How it started

A weekend prototype we kept using for our own sites, then realized others needed it too.
    The idea
    The ideaWe needed branding for a side project and bounced between Docs, coolors and vague AI advice. Thought: what if chatting did the drafting?
    The prototype
    The prototypeOne weekend, chat on the left, live brand book on the right. It was janky, but it removed the blank page. We kept it.
    The launch
    The launchMarkdown exports, design tokens, and the exact branding you see on this site. Dogfooded before we shipped it.

Try it or say hello

Grab Brand Peel from the homepage, or email us if you're stuck on a branding question. Happy to help, even if you don't install yet.
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