Partnerships, Community & Events
Audience
Founders and marketers growing distribution beyond owned content and direct outreach.
Outcome
A clear path from picking partners to running the event and reusing what you learned.
Path
4 stages, 12 linked tools
Suggested order
Go in order if you can. Save or export anything worth keeping before the next step.
Find partner fit
Score partner candidates, write outreach, and package enablement context.
Partner Fit Prioritization Matrix
Take a messy partner shortlist and score it on audience overlap, credibility, reach, and effort before you send a single cold email. I use this when every logo looks promising on paper. CSV and Markdown export.
Partnership Pitch Email Generator
Draft a partner outreach email that leads with mutual value, not a generic collab ask, plus subject lines, follow-ups, and a LinkedIn DM you can copy. Flags spam risks before you send. Exports Markdown.
Partner Enablement Kit Generator
Give partners a talk track they can actually use, plus qualification questions, a battlecard that stays honest, and email blurbs they will not have to rewrite. Built from your ICP, proof, and demo notes. Exports Markdown.
Plan shared campaigns
Create co-marketing plans, referral briefs, and integration positioning.
Co-Marketing Campaign Planner
Sketch a joint campaign where the audience, offer, channels, and owners are clear before launch week gets chaotic. Includes asset checklist, timeline, and UTM prompts. Exports Markdown.
Affiliate / Referral Program Brief Generator
Put referral and affiliate rules in writing before you invite partners. Covers partner FAQ, promo copy, payout notes, and the terms checklist that keeps promises honest. Exports Markdown.
Integration Positioning Page Builder
Generate integration page copy, marketplace listings, use cases, FAQs, caveats. Export a Markdown outlines.
Build community motion
Prepare community launch posts, moderation guides, and champion program briefs.
Community Launch Post Generator
Turn a launch announcement into Reddit, Slack, and founder community posts that lead with value, flag rule risks, and offer a softer ask when the direct pitch is too much. You get variants you can actually post. Exports Markdown.
Community FAQ & Moderation Guide Generator
Write welcome copy, community rules, FAQ answers, and escalation prompts from your purpose and audience so moderators do less guessing. Exports Markdown.
Ambassador / Champion Program Brief Generator
Outline who an ambassador or champion program is for, what members do, what they get, and which rules keep advocacy useful. Exports Markdown.
Run event surfaces
Draft webinars, event landing pages, and follow-up repurposing packs.
Webinar / Workshop Promo Kit Generator
Build landing blurbs, email invites, reminders, social posts, and speaker bios for a webinar or workshop from one promise. Exports Markdown.
Event Landing Page Copy Builder
Outline a registration page from event name, promise, agenda, speaker proof, logistics, and FAQs so people know why to attend. Exports Markdown.
Event Follow-Up & Repurposing Pack Generator
Turn one event recap into attendee and no show emails, social recaps, blog outlines, and a reuse checklist while details are fresh. Exports Markdown.
Related Workflows
Open one of these when this path is done but the work is not.
Launch & Distribution
Shape positioning into launch assets, channel copy, QA checks, tracking links, community posts, and follow-up. We built the QA step early because a broken UTM or OG image costs more attention than the launch itself.
Content & SEO
Build organic content clusters, briefs, snippets, refreshes, internal links, and repurposed assets from positioning and proof. I tend to write the brief before the calendar because publishing without a cluster just creates cleanup later.
Agency & Client Services
Take a client from first call to monthly report without losing the thread between discovery, audit, proposal, and delivery. This is the repeatable path I use because agency scope slips the moment feedback and approvals live in different docs.