Voice Linting for Trust: Cut Vague and Hype Language
voicecopywritingtrustconversion
Trust erodes in small phrases you stop noticing. A bit of hype here, a vague claim there. After a while the page sounds like everyone else.
I used to sweep those lines away by feel. Now I run them through a linter first.
The Voice Linter checks marketing copy against voice rules and flags trust killing language. Vague superlatives, inflated claims, off brand tone. You get flags and rewrites that keep the message specific and credible.
Voice linting cuts repetitive filler that causes readers to skim. Run a draft here, then check readability with the Readability Score Checker if you suspect the sentences are also getting long.

